Delivered by SI Insights, supported by the SI Reach expert panel and a network of experts, HCPs and KOLs built over 15+ years.
Quantitative and qualitative surveys and expert interviews.
Consulting support for strategy formulation and competitive intelligence.
Field force size, structure, coverage, reach and frequency, and brand activity.
How doctors and KOLs view a drug and its role in different clinical scenarios (India).
Messaging by specialty and indication, and continuous monitoring of medical communication.
Monitoring of key global conferences and KOL engagement across therapy areas.
Development, manufacturing and launch tracking ahead of patent expiries (global).
Power BI dashboards for marketing, sales and sales force deployment.
Illustrative examples of our work.
Deployment across departments confirmed through expert interviews in the US and EU markets.
Marketing spend, sales force structure, salary and incentives, and coverage, reach and frequency (India).
R&D and manufacturing tracking for generics ahead of innovator patent expiries (global).
Dashboards for sales and sales force deployment.